Brand Language
Pitch Deck
Blog Posts
Made in Peace is the first ethical label setting international standards for businesses operating within conflict zones.
The Need: The Made in Peace founders, and their supporting ad agency Whip Creative, were seeking a writer and strategist to help legitimize the Made in Peace start-up and appeal to investors.
The Solution: I first took time to understand their company thoroughly, and then created a brand mission, vision and executive summary that captured their story and enticed investors. I developed the language and positioning for their pitch deck and blog post series.
"Colleen was integral to the branding and language process. We loved her approach and work, along with the integrity she brought to the project."
- Arielle Tayer, creative director