Project Brief

Project Deliverables

Website Copy | Homepage
Website Copy | About Page + Bio
Website Copy | Board Shop 
Website Copy | Board Packages & SUP Packages
Website Copy | Board & SUP Accessories Product Descriptions  

Meet the Client

Project Description

Portsmouth Paddle Co. is a premier board shop and paddleboarding destination offering lessons, tours and gear rentals on the NH coast. 

The Need: Portsmouth Paddle Co. felt it was time for a website redesign, and needed the perfect sales copy to go with it. Their main goal was to center their new site around their board shop offerings and increase their online sales. 

The Solution: I first evaluated their old copy, pulling any language that could be incorporated into their new site. Then I created a new narrative structure for each page that prioritized their goals. Lastly, I crafted catchy, sales copy that prompted customer action, mirrored their fun brand voice and included SEO keywords for increased website traffic.